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The Power Punch of ITEX 2010

Tue, 01/19/2010

Each year ITEX brings in the big guns, unleashing an arsenal of new information and product to help the office channel. The ITEX strike force is again in motion with its tenth show to address the current state of the “office economy.” Each year they find and deliver red hot information to industry providers that’s aimed at ramping up their arsenal of business tools. The annual tradition of arming the evolving Dealer, VAR, ISV, CTO and other providers in the channel has ITEX delivering key information to help organizations widen their knowledge on new innovations for product and supplies, service and IT, on document solutions or emerging programs such as MPS. Bottom line? ITEX assists providers in repositioning their business models to magnify profits.

Professionals in office technology have found that the environment has shifted due to the “new economy” and are looking for answers; to address the changes along with their customers’ demands for cost-efficient and conveniently acquired product and services. Within this transformation, providers see the need to integrate & merge offerings of hardware, software and services to become better, single-source providers to their customers in order capture and retain market share

As providers evolve into “hybrids,” ITEX breaks it down and provides an actionable tool kit.

Business Maneuvers

ITEX 2010 has coordinated a talented “task force” -- namely, the channel’s best experts and innovators to drive pivotal programs, strategies and methods to readily enhance current business models. Quality education tracks, special pavilions for wide format, mailing systems and office supplies, and ramped up forums including strategic MPS tracks will be spotlighted along with a roster of more than 140 leading manufacturers displaying new product. As providers face the challenge of maintaining profit levels, the education available at ITEX will be invaluable for repositioning one’s business. This makes the easy travel to Las Vegas a commitment worth planning.

In a matter of days, the all-encompassing ITEX show will allow providers a wealth of information to take back to their company’s to launch successful initiatives. In a nutshell, ITEX provides the ideal opportunity to both acquire info and network for new partnerships to advance profitability. ITEX has been called the “all in one” event that keeps its shape with consistent, practical information that is actionable, and remains an integral resource that providers can rely on. It’s a boot camp for office maneuvers – it’s up to you to implement them.

Education & MPS

ITEX Power Hour education tracks consist of 25 classes led by industry peers that offer ideas and training on how to implement each part of the topic you attend. Learn how to reposition your offering, how to identify (and defy) your competition who is contacting your same base of accounts. See what software offers innovative ECM/EDM, or the trends in services, IT and supplies. Do you really know what to do differently to demonstrate the value of your portfolio? What about the fastest growing area of MPS? Learn what’s needed and who the players are in Managed Print. Two MPS Forums (Service and Strategy) with multiple presenters over a period of three days define MPS in practical terms. Launching or reinforcing a good MPS program requires commitment, training, and credible education to assist you in identifying the resources needed to accelerate this growth initiative - from start-up to revising a viable program that successfully works.

Today, the key lies with how you differentiate yourself and your company’s services that retain or lead customers back to your business, let alone improve your organizations own functionality. The type of business you have, the components you offer, your product line & pricing, your coverage area, and service model all help form the process you will ultimately implement. Perception is like a first impression. It better be good, current, innovative, reliable, and fiercely competitive. Learn the best means to foster growth.


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